OPTIMIZE YOUR HAIR & STYLE CARE GOALS 

For the last 15 years, Primary Impact has been focused on providing quality hair & beauty products direct to the professional hair and beauty salon, whilst also delivering progressive products and services to customers globally.

We understand the intricate challenges that salon-business owners face on a day-to-day basis when offering a quality service to their clients – this also comes with a plethora of challenges when recommending products to  clients; there’s so many choices available!


The team at Primary Impact believe’s it is essential to offer progressive hair & beauty solutions that serve both salons and customers alike.

With a growing demand on sustainability; we have ensured our portfolio carries products that are eco-friendly – delivering environmentally conscious solutions whilst driving efficacy and customer satisfaction.

Primary Impact now offer exclusive access to premium professional hair & beauty products at affordable prices. These products can be purchased as a  salon professional via their online account portal, or direct via our e-commerce platform for consumers.

To become a trade member, all the usual conditions will apply (ABN/ Trade reference/ Salon address); on submission of a trade application, someone from Primary Impact will establish contact with the applicant and assist with the opening of the account – please email [email protected] for more information.

To become an affiliate or subscribed member and take advantage of monthly product promotions and online education courses to build your career aspirations – please call (02) 7226 5859 or email [email protected] for more information. Alternatively click here and connect with us via the ‘CONTACT’ page for more information.

Keep up to date with daily, weekly and monthly handy hints & tips provided by some of the globes leading artists – follow our blog for regular updates.

Collaborate and communicate with the industry specialists to ensure perfect results every time!

If you are a salon professional and want to unlock the potential in your salon-business, contact us today for a ‘no-fuss’ discussion. One of our experienced team-members will open the opportunity for you to take your salon business to new heights.

Thanks for visiting the our store – we hope you find what you want!

Primary Impact Summer Sale

Spend $200 or more on our huge range of Beauty, Skincare, Haircare or Fragrance products –
Enjoy a $20 cart discount.

*Promotion applied automatically at checkout when $200 or more of eligible products has been added to your cart. Offer open to Australian residents for a limited time and while stock lasts.